PURA Botanicals is an eco-luxe clean beauty skincare company & natural perfumery based in Canada. Their collection of non-toxic, cruelty-free, and eco-friendly skincare and wellness potions are crafted with fresh and potent plant-based ingredients, soothing aromatherapy, and nutrient-dense formulas for a beauty ritual you crave time after time. PURA's potions are formulated with utmost intention - especially for those who appreciate powerful results and rare, high-performance ingredients in their everyday beauty essentials. The purpose of PURA's skincare is to inspire you to give back to yourself. The intimate time we spend with ourselves while indulging in our AM & PM rituals is not only beneficial to promoting radiant, healthy skin, but to also feel truly relaxed, centered, and naturally beautiful.